Samsung Electronics revealed on 3th that it has selected Lee Chung-yong, the captain of Korea’s national football team, as the 8th player of ‘GALAXY 11’.
Lee now will play for the team of ‘GALAXY 11’ alongside with superstars such as Lionel Messi, Mario Götze, Oscar and Radamel Falcao.
‘GALAXY 11’ is Samsung's newest marketing campaign. And when it comes to global marketing, the Korean giant is aware that soccer stars are one of the most recognizable faces worldwide.
So they decided to create the best soccer team in the world and name it "Galaxy 11".
Samsung arm their soccer stars with Samsung Galaxy gadgets like the Note 3, Note 10.1 and the Galaxy Gear, and face them against aliens in an improvised soccer game that will ''determine the fate of mankind and our planet".
little odd but unique global marketing campaign ..that's for sure
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