Korea Dominated Tofu Market of USA,Country of High Meat Consumption

Pulmuone USA's sales of tofu business last year was $ 88 million (about 98.8 billion won), up 11.1% from the previous year.
Pulmuone is the number one firm with 73.8% market share in the American tofu market. This is because tofu is becoming popular because the trend of consuming vegetable protein to replace meat is spreading in USA.
Among plant proteins, preference for tofu is high in USA.

Pulmuone USA acquired the US tofu brand 'Nasoya' in 2016 and continued to develop tofu products to suit local taste.
At the Los Angeles Global Soybean Research and Development Center, Pulmuone launched 20 new varieties of tofus including hard tofu, spice tofu to suit local tastes and preferences.


Pulmuone, which entered the US market in 1991, initially sold tofu at the Asian supermarket to mainly Korean and Asian consumer. However, over the past few years, US local markets sales have increased by 80%.

The company developed tofu products in accordance with the 5 ° C standard (based on 10 ° C in Korea) for refrigerated distribution in the United States and increased the distribution period to 60 days, four times the Korean standard. Pulmuone USA CEO Cho Gyu-soo said, "With continued investment in research and development and new product launches, we will increase sales of tofu by 12.3% this year and exceed 100 billion won."

The global tofu market is expected to grow at an average annual rate of 4.05% until 2023, according to a report released last year by US market research agency Research and Market.
Research and Market picked US's Hain Celestial, Japan's Morinaga and House Food as core company in the global tofu market along with Korea's Pulmuone.
Another market research firm, Market and Market, predicted that the global tofu market would grow to $ 2.7 billion in 2023.