What do foreign tourists want to know about Korea?
The Korea Tourism Organization (KNTO) analyzed the search terms related to Korean tourism that foreigners used from eight different languages speaking regions through major search engines such as Google (English and German), Baidu (Chinese) and Yahoo(Japanese).
The most searched word in English and German was 'kimchi'.
The 'Shinchon' was the most searched word in China and 'DMZ' in Hong Kong and Taiwan.
In Japanese was K-pop, and French and Spanish were 'Taekwondo'.
Russian is 'allkpop'(K-pop and Korean wave introduction site)'.
In the English-speaking websites, 'Kimchi' was followed by 'Korean drama' and 'Seoul'.
In Japanese sites, 'K-pop' was followed by 'K-drama' and 'Korean language'.
In addition to 'Shinchon', Chinese searched mainly on tourist attractions such as Cheonggyecheon, Garden of Morning Calm and Namsan Tower while Taiwanese and Hong Kong searched about cities such as Busan and Seoul most.
In the German language, most frequently searched topics related to Korean is food such as kimchi as well as bibimbap.
In addition to Taekwondo, Korean language and Korean culture, such as Kpop, became prominent in French and Spanish.
The interest in the PyeongChang Olympic Games is also growing. In the English language, the number of searches for 'Pyeongchang' last year was 53,339, more than three times the number of the 15,592 in 2015.
The number of people searching for Busan also increased.
Japanese, Traditional Chinese, German, French, Spanish, and Russian all increased significantly in 'Busan' searches. The tourism industry analyzed that the recognition of Busan has increased due to the influence of the movie "Tran to Busan" overseas.
Social media, which has the largest amount of content related to tourism in Korea, is an instagram. The Korea Tourism Organization analyzed 257,000 contents related to Korean tourism, which was uploaded to social media abroad in February.
Instagram was followed by Facebook, Twitter, YouTube and blog.
The major keywords of Korean tourism appearing in social media were Seoul, Busan, Jeju, Dongdaemun Design Plaza (DDP), Korean food, Kimchi.
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