Lee Hyo-ri rejects TV commercials other than public campaign ads and PPL

Lee Hyo-ri is rejecting many CF proposals over popularity with JTBC entertainment program 'Hyori's Homestay' which is close to 10% audience rating.

According to an official of the advertising industry, "I think it's almost impossible to cast Lee Hyo-ri nowadays, considering her popularity and stature, she can get about 500 to 700 million won per commercial but she is refusing to appear on any CFs so far." he said.

Over five advertisers proposed CF to her after her comeback. The advertising industry is speculating that if all the contracts were made, the revenue could be over 3 billion won.
Representative of kiwi media group said, "I know that Lee is not willing to appear in any commercials other than public interest commercials." "Since her determination is firm, our company first decline politely if the ad proposal comes in"

On the other hand, Lee Hyo-ri agrees with the PPL that it gets from program production to lessen the burden of the production team. The agency said, "The vehicles that appear in 'Hyori's Homestay' are the PPLs brought by the production team." He added, "She understands the position of the production team who need to cover production costs with PPL as much as possible."