Samsung announced earlier this month that it is partnering up with Swarovski, a leading name in crystal and fashion jewelry.
During Mercedes-Benz Fashion Week this year, Samsung and Swarovski will host models, designers, celebrities, etc. at a backstage Samsung Galaxy Lounge decked out in sparking décor compliments of the jewelry designer. The two companies have also brought together their respective specialties to design a custom Samsung Galaxy Note 3 phone case with the Swarovski Crystal encrusted.
Available in three colors, the device is also bundled with a bracelet and will be available to buy at the Fifth Avenue Swarovski retail store this spring.
"At Samsung, we embrace the creativity of fashion and enable it through our technology. Together with Swarovski, we're celebrating that creativity with a specially-designed backstage lounge and a limited-edition custom cover for one of our latest smartphones during this season's Mercedes-Benz Fashion Week," said Young Hee Lee, executive vice president of Samsung. "The gorgeous, Swarovski crystal-covered cover adds a glamorous touch to the beautifully designed Galaxy Note 3 to make it the must-have device this MBFW."
Samsung also has built Samsung Fashion Connected Experience Zone at the Fashion Week 2014 to offer the new seamless connected experiences for audiences while viewing, shooting, taking notes, and simply enjoying UHD TV, GALAXY Note Pro, GALAXY Note 10.1 2014 edition, GALAXY Note 3, and GALAXY Gear.
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