The Sochi and Rio games are big business for the 10 TOP sponsors — in terms of brand recognition, marketing rights, and sales connected with the Olympics.
Swiss watchmaker Omega, a part of the Swatch Group is the official timekeeper and sponsor of the Sochi Olympics in watch department and Samsung is sponsoring the olympics in electronic department.
Due to possible conflict with Omega, Samsung has excluded Galaxy Gear in their Sochi Olympics Marketing Campaign.
Tara Watchorn from Canada olympic team said on interview "I was expecting to get Galaxy Gear as well upon hearing news about all Sochi Olympic athletes getting free Galaxy Note 3 so it was little let down"
Even though Galaxy Gear is much more than regular watch, it still fell under the category of watch so Samsung won't be able to promote it in Sochi Winter Olympic.
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