Soju:The world's most popular liquor

The Guardian, a British daily newspaper, in its online version released an article about soju,Korea’s most popular liquor.

On December 2 in a article titled “Soju: the most popular booze in the world” the Guardian said, “There’s a brand of one particular spirit that sells more than twice as much as any other in the world. Any guesses? If you said vodka, back of the class. The answer is soju, national hooch of South Korea.”

“The soju is the globe’s best-selling alcohol. But they’re not just drinking it in Korea these days – you can try chilled shots or soju cocktails in New York and London.”

In fact one particular brand of soju, "jinro soju" outsold "smirnoff", famous vodka brand worldwide according to drinks international magazine.
Jinro Soju has maintained the top spot on Drinks International’s annual list of best-selling global spirits for years, owing to its sales of 65 million nine-liter cases so far this year. The British newspaper commented, “That would be three times more than Smirnoff.”

Psy has been chosen as the global ambassador for Chamisul Soju, one of the most popular soju brands in Korea.

He even featured in a unique commercial which introduces the 13 ways of soju shot drinking contest.

The article mentioned that Psy has successfully shared Korea’s passion for soju in his ads, which made the beverage more well-known to the international community. Soju has been a very important part of the Korean culture since the 14th century.

It went on to say, “Soju now sells in 80 countries, with a rising profile helped by Korean superstar Psy,” adding, “K-Pop K-Shot billboards sprouted across America, showing Psy clutching a bottle of Chamisulsoju. A pioneering soju outlet at the LA Dodgers baseball arena sold out its supply after three games. In New York, bars hawk apple soju aperitifs and lychee soju slushies to Big Apple hipsters.”

Meanwhile, the guardian also featured another korea's favorite food, "bibimbap" in their article recently.