Samsung and LG to hold more than a half of the Latin America smartphone market share

Samsung Electronics and LG Electronics swallowed more than a half of the Latin American smartphone market.
The two companies ranked first and second in shipments, accounting for 51% of the total in the second quarter.
In particular, Samsung Electronics overwhelmed Apple, Huawei and Motorola with the highest market share ever recorded.

According to the counterpoint, US market research company on the 21st, Samsung Electronics ranked first in Latin America's smartphone market with the highest market share of 40.9% in the second quarter. It is a 6.7% p increase over the same period last year. Shipments increased 27%, mainly in low-priced models, the Galaxy J series in 2016.

Samsung Electronics' success is attributed to its marketing investment, which lasted more than 10 years, and its rapid launch through the establishment of a local factory.
Counterpoint said, "Samsung Electronics succeeded in shortening time to market by producing smartphones at Brazilian and Argentinian factories." "For example, the Galaxy S8 was launched in Brazil 20 days after the global launch and the Galaxy S7 was launched in Brazil in 40 days."

LG Electronics ranked second with a market share of 10.1%. Shipments fell 5%, losing 1.5% percent market share over the last year but barely kept double digits.
LG Electronics launched a sales strategy focusing on the K series, including the K4 and K10 models.

Motorola, however, grew rapidly as its shipments increased 65% compared to last year, while LG Electronics was stalled. Motorola's market share is 9.9%, which is only 0.2% difference from LG Electronics. Counterpoint added, "If Samsung is the most robust brand, Motorola is the fastest growing brand."

Latin American smartphone market grew 9% compared to last year as economic growth and the launch of LTE services in some countries. "Peru and Chile have grown backwards, but Colombia, Brazil, Mexico and Argentina are growing steadily," Counterpoint said. "While the market is centered on mid to low-end models, demand for premium models is growing, and there is room for companies like Apple to grow."