In the first quarter of this year, LG climbed to the third place in the US market, surpassing the 20% market share for the first time right behind Samsung Electronics (24.6%)
in second place.
LG ranked from seventh to sixth in the global market as well.
The premium smartphone V20 launched in the second half of last year, as well as mid- and low-end products such as X series and K series seemed to be popular. In addition, the G6, a premium smartphone that launched in March, is enjoying good response at domestic market and abroad, suggesting that market share will continue to rise after the second quarter.
LG Electronics has been focusing on global marketing since its launch of the G6, which is expected to boost LG's market share in second quarter.
On May 9th, according to Strategy Analytics (SA), a market research firm , LG Electronics ranked third in the US smartphone market with a 20.0% market share in the first quarter. That was up 2.9 percentage points from the 17.1 percent a year ago.
In the North America market including Canada, LG Electronics' market share rose 19.6%, up 3 percentage points from 16.6% a year earlier.
In the global market, LG Electronics showed an upward trend as well.
In the first quarter of this year, LG Electronics shipped a total of 14.8 million units, 1.3 million units more than the previous year (13.5 million units), with a market share of 4.2%, ranking sixth in the global market.
Market share rose 0.1 percentage from 4.1 percent a year earlier.
Xiaomi, which was sixth in the same period last year, lost its sixth position to LG Electronics with a market share decline of 3.6% from 4.4%.
The rise of LG's smartphones is attributed to the steady popularity of the V20.
Launched in the US at the end of October 2016, the V20 was highly acclaimed for its excellent video shooting and high-performance audio.
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