Samsung Galaxy S7 Edge ‘Injustice Edition’ frenzy in Korea : Who is benefiting?

Samsung Electronics has released a Batman-themed Galaxy S7 Edge called the ‘Injustice Edition’ in Korea on June 13th.
The 1,000 limited-edition models sold out just 10 minutes after they were released on Monday morning at 10 a.m. via Samsung’s online store.

While some devout Galaxy s fans are seeking the limited-edition phones for their own use, many of the people who bought the phone online tuned out to be scalpers seeking to profit off the new devices by reselling them at huge premium in Korea.

"Batman Phone Sale" posts were put up one after another on Korean online used marketplaces only within 30 minutes after batman phone was sold out at Samsung's official store.

The secondary market is offering between ₩1,650,000($1450) and ₩ 1.800,000($1600), against Samsung’s official selling price of ₩ 1,199,000($1000). Thus, a reseller can make up to 0,6 million won on a unit, a gain of more than 50 percent.

This is nothing new, as we have seen the same thing during Samsung’s previous ₩ 1,199,000 Galaxy S6 Edge Iron Man Edition launches last year in Korea.

Industry insiders said "limited edition galaxy series tend to be sold higher than official price oversea as well", "seeking to profit off the new devices by reselling them at huge premium is not against the law here but some seller's excessive sales gimmick can cause customers to raise an eyebrow."