Pink obsession: Korea's new smartphones and IT devices available in pink

Pantone, a New York-based brand that specialized in color have introduced Rose Quartz as the PANTONE  Color of the Year 2016.

As if responding to this prospects, Samsung recently launched the Galaxy S7 in pink gold.

Among four colors of G5, LG's latest smartphone, pink is by far the most popular.

Pink craze has led to other IT devices.

Samsung and LG, Apple etc, successively introduced a pink laptop as well as speakers, headsets and even pink smartwatch recently.

"In the past, people had stereotype that pink is only for women, blue for man but recently this trend have disappeared. I think pink color can captivate both male and female customers." Lee Jun Ho, Samsung Electronic Communications Team Manager said, during the interview.

Wind of pink is blowing through South Korean IT industry, and flutter both women and men.