Korea's Ministry of Sports, Culture, and Tourism, in conjunction with the China Youth Development Foundation, presented the Simply K-Pop Tour 2014 in Shanghai on March 22.
The concert was held at the Mercedes-Benz Arena and broadcasted by Arirang TV and Dragon TV, in Shanghai. Big Bang's leader G-Dragon participated in the event along with his group mate,Taeyang. Other artists participating in the three hour Simply K-pop Tour 2014 in Shanghai include f(x), U-KISS, Crayon Pop, Rainbow, VIXX, Block B, AJAX, Kan Mi Youn, C-Real, and Jjun.
The concert which is organized by F.M. Media and Intercrew, had part of its proceeds benefit victims of the deadly earthquake in China and will also be utilized to build a goodwill library known as the Korean-China Friendship Library.
Artists participating in the concert also had their names embellished on a placard which will adorn the library.
The 'Simply Kpop Tour in Shanghai' is an event with a good cause.
Industry official said, "China has recently emerged as an attractive market for K-pop. China in the past, was difficult and time-consuming for K-pop stars to promote their songs due to different broadcasters separately for each region of China.
Recently, however, many K-pop stars established themselves in the China entertainment industry thanks to live stream internet video which was difficult to watch directly on TV due to Chinese government regulations."
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