Shin Jong-kyun, Co-Chief Executive Officer of Samsung has talked about his company’s plans to release a flurry of tablets in an attempt to “steal” Apple’s crown in this particular market segment back in last November at Samsung ANALYST DAY 2013 event held in Seoul.
His public statement might come true as the gap between the two giants has started to close, as Samsung Electronics is now the largest seller of slates in three emerging markets. These markets have been previously dominated by Apple, but according to data revealed last week, the Apple is losing ground fast.
According to Strategy Analytics, throughout the entirety of 2013, world's No.1 smartphone maker managed to sell more tablets than Apple in Central-Eastern Europe – where it holds 25% of the market share; Latin America (22.8% market share) and Africa-Middle East (18.3%). In contrast, Apple’s tablets have accounted for 22.5%, 22.3% and 17.7% of the market-share in the same regions.
Apple still holds the title in North America, West Europe and Asia-Pacific.
Strategy Analytics expects Samsung to ship 14.6 million tablets in Q1 2014, raising its global market share percentage to 23.3. This would further close the gap between the two companies, as Apple is estimated to ship enough tablets to account for 33.2% of the tablet market share in the same period of time.
Samsung also released various tablets for different market last year such as 'Galaxy tab 3 kids' for education market and 'Galaxy Note Pro' 12 inches large-screen tablet for B2B market.
Market watchers attribute Apple's falling presence to its once-per-year tablet refresh strategy while rivals are constantly pumping out new products that are attracting previous Apple users. If Apple won’t change its strategy of launching a couple of refreshed iPads per year, chances are that Samsung will eventually catch up and deliver the final blow.
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