How Line has become one of world's leading global mobile messenger

"We are visiting the country that LINE users have increased tremendously in recent years.  It is important to coordinate with each nation's mobile operators."

Lee Seok Chan, chief of LINE plus, explained about the requisites for success of the Line at 'Deview2014', naver developers meeting at Lotte Hotel in Jamsil on 30th.
Lee made a presentation which titled ' How Line has become one of world's leading global messenger platform'.

Lee also cite the cases of countries like Spain and said, "On December 2012, after whatapp has become not free app anymore, spanish Line user has increased suddenly so one year later i went away on business trip to spain and made good progress with a lot of improvements after comprehending local network environment."

After Lee and his Line developers team fled to Spain, they were constantly on the move from hotels, restaurants, subways, buses, airplane, underwater, tourist site and an elevator to test Line app in a various situation.
Some local user pointed out that Line takes a lot of batteries or slower than its rivals so they mainly focused on that inspection.

Naver is Korea's dominant web portal. Line has become its biggest cash-cow with the total number of users exceeding 490 million last august.
The app is one of the leading contenders in smartphone messaging in Asia, Latin America and Europe.
Line gives you free voice calls which also giving Skype a run for its money.

Lee said that part of the success of LINE comes from its aggressive advertising campaign and content localization.
In Asian countries, such as Japan, Thailand and Twaian, Line has solidified its leading position as a mobile messenger via an early lead and localization.

Lee added that Line developed review apps to receive feedback from users to improve the local services and better localization.