Samsung as only Korean brand that made it into the top 100 global brands lists 2014.

On the May 21st, 2014, marketing research group Millward Brown announced this year’s list of “100 Best Global Brands.”
Improving its rank by 1 over last year, Samsung has been ranked the 29th Best Global Brand.
Samsung was the only Korean brand that made it into the top 100 global brands lists this year.

Samsung’s brand value is worth a total of 25.9 billion, according to Millward Brown, which was a 21% improvement from last year.

Samsung challenged Apple with its Galaxy smartphones. Operating on the Android platform, the phones have a larger screen than the iPhone and other features that Samsung successfully promotes. The company preempted Apple with the launch of wearable technology, the Samsung Galaxy Gear smartwatch that coordinates with Samsung phones and tablets.

Chinese firms were among the biggest gainers in the 2014 ranking, with internet and game giant Tencent moving up to 14th place, leaving behind Facebook, Disney and Samsung.

The market research group noted that the top 10 in the ranking consisted exclusively of US companies, including IBM in third position, followed by Microsoft, McDonald's and Coca-Cola.

For the first time in three years, Google topped Apple from the top spot in a ranking gauging the brand value of the world's biggest companies.