2017년 3월 21일 화요일

Everland has unveiled the one of the rarest animal in the world to the public for the first time in Korea.



Everland has unveiled the 'Golden Hair Lion Tamarin' which is known as one of the rarest species in the world, to the public for the first time in Korea.

A golden-headed lion tamarin which lives in some parts of the Amazon region of Brazil is a serious endangered species, estimated to have 6,000 to 10,000 remaining in the wild.
Despite the name derived from the golden hair like the lion’s mane, they are small-sized monkeys, which belong to Callitrichidae family. Weighing 500-700 grams and standing 20-34 centimeters tall, the golden-headed lion tamarins have a tail longer than their body, which stretches 32 to 42 centimeters. The contrast of red hair, arms, and tail against their black body makes them look both colorful and adorable. Being chosen as the symbol of one of the Brazilian currencies, the tamarin monkeys are one of the most loved animals in Brazil.

The Everland zoo has brought four golden-headed lion tamarins, two males and two females, from a German institution with which the zoo established a cooperative relationship last year for its research on and preservation of endangered animals. The tamarins went through a three-month period to adjust in the environment and get familiarized with the new zookeeper before being disclosed to public on Thursday. Visitors of the Everland zoo can see the tamarin monkeys for free in an experience space inside the Panda World.

Everland plans to spread the awareness of environmental damage to our society and the importance of animal protection and to strengthen the activities of rare animal research and species conservation with the introduction of golden hair lion tamarin.

Everland, certified by the Ministry of Environment in 2003 as a non-habitat conservation organization, has been endowed with rare animals such as cheetahs, giraffes, golden monkeys, and flamingos, and is recognized for animal care expertise and breeding know-how.






2017년 3월 18일 토요일

Chinese smartphones flop in Korea


China's smartphone makers, including Huawei,TLC are plagued by decreasing sales in Korea.
Many Chinese smartphone brands are drawing hot attention in the global market and telecommunications exhibitions, remain a low-profile in the Korean market.

Since last year, Huawei, TCL and other Chinese-made smartphones have been selling one by one in Korea, but they are still struggling against Samsung and LG.
Except for Apple, South Korea is still the grave of foreign smartphones.
When the Galaxy S8 is released next month after the G6, market share of Chinese phones will likely shrink even more.

According to market research company Atlas Research, sales of Huawei and Alcatel Mobile (TCL subsidiary) accounted for 1.9% and 1.8% respectively in the domestic smartphone market last month.
By model, Alcatel Mobile's Sol Prime (SK Telecom) 1.7 percent, Huawei's Be Y phone (KT) 0.9 percent, Huawei H Phone (LG U+) 0.6 percent, Huawei Y6 (LG U+), Alcatel Mobile's Sol(SK Telecom) 0.1%, and Huawei P9 (LGU +) 0.1%. Alcatel's Alcatel Idol (SK Telecom) and Huawei P9 Plus (LGU Plus) accounted for 0% of the market.

In particular, sales figures for Chinese mobile phones began to shrink even more this year due to the the THAAD controversy between Korea and China.
These companies, however, have no plan to release premium models in Korea. The potential is limited for them to sell their products much in Korea due to superior competitiveness of Korean-made smartphones.

2017년 3월 4일 토요일

Busan City As South Korea's Number 1 Filming Location


Marvel Studios has chosen Busan as its location to shoot a large chase scene for “Black Panther”.
From March 17th to 29th, Marvel will film chase scenes at main attractions of Busan include Gwangalli Beach, Gwangan Bridge, Jagalchi Market, Centum City, Namhyung Bridge, Haeundae Event Plaza and also in Yeong-do.

The shoot, which will involve some 150 cars and more than 700 people, is a car chase scene with the protagonist and the villain. Helicopters and airplanes are also expected to be in the chase.

250 Marvel Staff and Korean staff are staying in Busan from September last year for preparing to shoot.
In Busan, a total of 2,000 people including overseas cast, control personnel and 150 Korean film staffs were expected to stay in Busan

Shooting of "Black Panthers" in Busan is expected to boost Busan's position once again as Korea's No. 1 filming location city.
The number of films shot in Busan last year was 98, up five from 93 previous year.
Among the top 20 Korean box office titles released, nine were supported by the Busan Film Commission in 2016.
Films like "Pandora" and "Train to Busan" which directly used Busan as material for the film were immensely popular last year as well.

As Busan-made movies showing great popularity, film makers from other countries including Japan, China and Taiwan are also hoping to film part of their movies or dramas in Busan, which is becoming a popular place for location scenes.


2017년 3월 2일 목요일

Sports Brand's Star Marketing with Korean Female Celebrity 2017


In this spring, Korean female stars are playing a big role in the sports and leisure market.
As the women who exercise have emerged as new consumers of the sports apparel market, star marketing is actively targeting them.
Sports brands are marketing a wide range of products, such as yoga, pilates, running and other women's lines.

On the 20th, LF's new brand, Jill Stuart Sports, launched a full-scale business with the release of a pictorial shoots of Lee Hyo Ri.
Kim Hyung-beom, director of the LF Public Relations Department said, "Although it was a one-time pictorial that collaborated with fashion magazine, I realized her popularity as public showed great interest on first day pictorial was released, Jill Stuart Sports is pursuing a 'Slow Sports' rather than a competitive brand and wanted to share its brand spirit with Lee Hyo Lee, who is pursing healthy life style in Jeju island as well.



The New Balance Korea continues synergy with 'Figure Skating Queen' Kim Yuna.
In May last year New Balance which opened the concepts store with Kim Yuna as a model generated sales of 140 million won per month at three stores across Seoul as of November ~ December 2016.
Especially sales of products worn by Kim Yuna in the pictorial showed drastic increase.
The 'NB Yuna Down Jumper' released this winter was popular enough to produce seven times more than the initial volume. New Balance will continue to advertise with Kim Yuna with this momentum and plan to open more than 20 female only stores by the end of this year.

Sports and outdoor brands such as Fila, Descente Woman and Nepa hired many actress such as Shin Min-a, Han Hye Jin and Jun Ji Hyun as their main model for female line-up as well.
The reason why sportswear brands are using female stars as a model is because demand is rising as the number of women who work out is soaring in recent years.
Sales of training-related products such as yoga and pilates grew more than last year, according to the online shopping mall, Auction.
Foam rollers, a stretching tool increased 295% over the previous year, while Pilates Ring increased 270%.
In the same period, sales of yoga blocks and bolsters used for yoga in the G-market increased 193% from the previous year.


On the other hand, there are cases where the female star marketing was failed such as AOA Seolhyun's CF from A brand suffered from sexual controversy last year.