2016년 2월 2일 화요일

Top Five Tablet Vendors Worldwide in 2015


Demand for electronics devices is weakening due to global recession, tablets, meanwhile, saw the most severe decline in shipments in 2015.
According to TrendForce. The global market research firm’s latest tablet shipment report shows a total of 168.5 million units of tablets were shipped last year representing a 12.2% drop from 2014.

“The saturation of the tablet market, the long life cycles of tablets themselves and the abundance of substitute devices were major factors that contributed to the large shipment decline,” said Anita Wang, notebook analyst for TrendForce. “Tablets were challenged by many large and small devices during 2015, from smartphones sized 5 inches and above to 2-in-1 PCs. Their demand diminished as a result.”

Apple retained its title of top tablet brand worldwide in 2015, but iPad shipments fell by as much as 22% year on year, from 63.4 million units in 2014 to 49.6 million in 2015. The decline in Apple’s annual tablet shipments exceeded the market average, and the brand likewise saw its worldwide market share shrank from 33% in 2014 to 29.4% in 2015. Wang noted that Apple’s lead in tablet shipments meant that the brand got hit the hardest by the impacts of the slowing global economy and the weak tablet demand. The increasing competition from rival brands also made it very difficult for Apple to hold on to its market share.

Samsung was again the No. 2 tablet brand worldwide in 2015. While the South Korean company saw its tablet shipments fell 18% annually to 33.5 million units, its market share fell by just 1.5% over the year to 19.9%. Product strategy played a large part in Samsung’s ability to keep its portion of the tablet market. Major changes were made to the product lines, including adjustments in specs and sizes. Furthermore, Samsung used its advantage in manufacturing small-size OLED panels and released several new tablets featuring this display technology.

No. 3 tablet vendor worldwide in 2015 is Lenovo followed by Amazon and Asus.

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