The Apple Watch appeared to be a sleeper hit in Korea

Apple rolled out its smartwatch in Korea, one of the world's most competitive markets, drawing a good response from fans, but analysts cast doubt on its long-term success, citing a tough challenge from local brands.

More than 300 Apple fans lined up in front of Frisbee's Myeong-dong store in Seoul, braving the rain early Friday.
The Apple Watch appeared to be a bigger hit in Korea than other countries.
The news of famous K-pop idol singer standing in line to buy Apple watch became a hot topic among local Apple fans as well.

The release of Apple watch in Korea is expected to fuel a "war for the wrist" with Samsung Electronics, LG Electronics and other smartwatch makers.