2014년 12월 18일 목요일

Young ladys between the ages of 16 and 25 are the biggest fan of K-pop in America.


According to a 2014 survey conducted by the Korea Creative Content Agency(Kocca), young woman aged from teenager to 20's were the majority of K-pop fan group in United States.
Kocca has announced survey "K-POP US market consumer research" on 18th.
This internet survey was conducted on Nov 3~13 by the Kocca US Office and 1540 people who visit K-POP community site participated.

In the US, K-pop has a lot of fan base from a wide range of races and regions, and showed a high loyalty.
Age group of respondents was the highest in the 16 to 20 year old(49.4%). Followed by 20-25 years old(27.2%), 26-30 years (7.6%), 31-35 years (4%).
Especially women amounted to 90% of the total respondents. The core consumer groups in the US K-pop market is a young woman in their late teens to mid-20s.

Among racial group of respondents, Asian (such as China, the Philippines and Vietnam) is the most common at 33.8%, Hispanic 21.4%, Caucasian 20.6%, African 7.5% and Korean was only 2.9%.
81.5% of respondents used Youtube, followed by iTunes 8.3%,, Pandora 3.3%, and other media sources such as apps, downloads 4.3% to enjoy their favorite K-pop songs and videos.

American K-pop fans were sensitive to local music trends as well.
Their top 5 favorite K-pop singers in 2014, Bulletproof Boy Scouts, EXO, Vixx, Winner, Got7 are all groups that debuted within 3 years.


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