2014년 2월 21일 금요일

Lee min ho and Kim soo hyun leading a new generation of K-wave

Two top male actors who are only in their mid 20's are paving the way for next chapter in Hallyu wave.

Lee Min Ho and Kim Soo Hyun proved their 'top star' status, not only in Korea, but also in China with dramas "heirs", "You Who Came From Stars" respectively.

Lee min ho became famous for his leading roles in "Boys Over Flowers" in 2009.
Lee followed up the success of Boys Over Flowers by starring in action drama City Hunter & romantic comedy drama The Heirs recently.
Earlier this year, Lee Min Ho was invited to China's CCTV 'Spring Festival Gala', being the only Korean celebrity to appear in this program. About 700 million people are estimated to watch this program.
Lee went back and forth between Korea and China and was selected to be model for many CF such as Taobao Marketplace,Jeju Airline, Fila(china) and Lotte duty free shop this year.

Lee min ho is not the only star who dazzles China, however, Kim soo hyun from the SBS's drama 'You Who Came From Stars' is also enjoying soaring popularity in China as well.
Even before the drama aired in Korea, the production team received a flood of requests for broadcasting rights from Chinese companies. The three main content providers in China -- PPS, IQIYI and KanKan -- are helping the Chinese viewers to catch up with the latest episodes in real time.
On IQIYI TV, a Chinese video sharing site, "You Who Came From The Stars" has garnered over 600 million viewer hits.
Kim appeared in 'Samsonite RED' CF with Chinese model and actress Angelababy last month and Kim will also meet with his fans across 6 different countries starting in March. He will visit Taiwan, China, Japan, Singapore, and other Asian countries.


First generation of Hallyu stars were mostly popular in Japan but now new Hallyu stars are getting recognition in China as well as other regions of asia and world.
The internet and social networking services have served as catalysts for the Korean culture boom in Asia. Korean stars can now instantly and continuously communicate with overseas fans through SNS, which has helped them expand their fandom abroad.

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