Yoo Ki Hong, a Democratic member of the Ministry of Education Culture, Sports and Tourism, conducted a joint polling survey with the Sejong School Foundation They asked 604 foreign students learning Korean at the foundation to participate in order to find out which idol group garnered the most awareness from foreigners.
The findings are as follows: Big Bang (183%), Girls’ Generation (151%), Super Junior (139%), EXO (111%), TVXQ (89%), Psy (83%), 2NE1 (76%), CNBLUE (68%), 2PM (64%), and Shinhwa (58%).
In relation to how the students first learned about Korea 66.1% said it was through pop culture mainly through K-pop and also through movies and dramas. 120% said it was through news coverage of politics, economy and diplomacy.
The findings were separated by regional groups as well. According to Asian respondents 80.2% first learned about Korea through K-pop movies, and dramas On the other hand, only 562% of North and South American respondents and only 56.4% of European respondents first learned about Korea through pop culture Rather, many North and South Americans along with Europeans learned of Korea through political economic, and diplomatic news coverage or through international sport stars and school courses
In regards to the reason behind liking Korean pop culture, 411% chose “A unique individuality only Korean pop culture has.”
The ranking of most interesting Korean pop culture in order was K-pop Dramas, and then Movies
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