2018년 6월 6일 수요일

Korean Smartphone market share in the first quarter of 2018


Samsung Electronics gained a 60% share of the Korean smartphone market in Q1.

According to Strategy Analytics (SA), a market research firm, Samsung Electronics shipped 3.9 million units in the domestic smartphone market in the first quarter of this year, accounting for 65.3% of the market.

Apple ranks second with 16.7% (1 million units) and LG Electronics third with 12.2% (700,000 units).

Samsung Electronics increased its share compared to the previous quarter or the same quarter of last year due to early release of the Galaxy S9. The Galaxy S9 series exceeded 1 million units in domestic market in about 60 days since its launch on March 16.

According to the same survey, Samsung Electronics accounted for 58.2% of the Korean smartphone market in the first quarter of last year. 18.2% for Apple and 14.9% for LG Electronics.

In 4Q of last year, Samsung Electronics' market share dropped to 46.0% due to Apple's 10th year anniversary iPhone X, iPhone 8 and others. Apple's share in the quarter was 28.3%, the highest ever in the Korean market. LG Electronics was 15.7%.

In the first quarter of this year, global smartphone market grew by 2% compared to last year, while domestic smartphone market shipment increased by 9% from 5.5 million to 6 million in the first quarter of last year.








The Seoul City on 43rd anniversary edition of the fashion magazine 'Vogue Brazil'


The cover of the 43rd anniversary edition of the fashion magazine 'Vogue Brazil' featured world-renowned super model Alessandra Ambrosia in Seoul, one of cutting-edge city in the world.

On April 28, a photo from Vogue Brazil on the Instagram showed a surprise to Korean on the other side of the globe.

Vogue Brazil, along with photos, explained that "the exciting city of Seoul was an ideal city to commemorate our 43rd anniversary." The 40 pictures that were released on May 2 did not betray our expectations.
The people who flew 17,570 kilometers captured the streets of Seoul from the stranger's gaze.
The photographer Rafael Pavarotti did not look at Myeongdong or Namsan, which foreign tourists often visit.
Instead, the locals crowded around the Hongdae alley and the suburbs of a quiet temple to find an exotic impression in the frame.
The appearance of Seoul seen from the perspective of foreigners is felt very much to Korean who have a place of life here.



Three weeks after the release of the picture, Vogue Brazil talked about the behind-the-scenes footage in Seoul.
The cover model Alessandra expressed a great surprise by saying "It was more than I imagined". In particular, she said she was impressed with Korea's advanced technology development.
Alessandra, who is famous for the "Eternal Muses of Victoria Secret", is a model that is deeply related to Korea.
She worked as an advertising model for LG in Korea in 2010.
For 8 years since she went back to Brazil, things seemed changed quiet a lot in Korea.

"It was a really special experience to shoot at Wawoo temple."
Brazil vogue photographers who walked every corner of Seoul, such as fancy streets and five-star hotels, caught up with the unexpected place to grab a moment to be a art.
The Wawoo temple in Yongin City captivates the strangers with a unique mood.
Wawoo, a famous temple with a huge 'Budda statue' (8m high), is founded in 1970 by Seo Jae-ja, a Buddhist monk, to pray for the unification of North and South.
Alessandra and Vogue Brazil also built their own miniature stone statue here.

Koreans who have seen photos where the places of their everyday life become the background of the 'Hip' pictorial found it fresh and interesting. However, there were also voices pointing out that those who produced the pictures did not have a deep understanding of Korea.
It is as if the scene that seems to simulate the Harajuku of Tokyo is conspicuous.
Indeed, Vogue Brazil has expressed Hongdae Street as 'Korea's Harajuku' in the pictorial article. However, Hongdae street is distinctive in its own way so that it does not needed to be expressed by the name of another area.